post written by: Marc Chernoff

The 3 Pillars of Creativity

The 3 Pillars of CreativityCreativity is not just for artists and poets. Everybody has the potential to exercise creativity, to innovate new ways of accomplishing things that will ultimately make life easier and more gratifying. Creativity magnifies the quality and effectiveness of your natural talents, creating an elevated rate of success by injecting a greater sense of passion and fortitude into whatever you do.

Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.
- Franklin D. Roosevelt

Acts of creativity can be found in every facet of life. We are surrounded by the byproducts of creative ideas, both big and small. And the small acts of creativity are no less important than the big ones. In fact, the more creative you are with the small things in your life, the more creative you will likely be with the big things.

Remember, creativity is a mindset, not an accomplishment. The creative mindset is basically an everlasting devotion to approaching various problems and circumstances in innovative ways. Three core traits sit at the foundation of creativity: awareness, confidence and enthusiasm. I consider these to be the three pillars of creativity.


Awareness is an absolute necessity. Creativity cannot be practically applied until a certain level of fundamental knowledge is gathered about the current situation or problem at hand. Creativity actually relies on both sides of the brain, the creative right side and the logical left side. The first steps the brain takes when tackling a creative venture are actually governed by logic, not creativity. The logical left side of your brain analyzes the situation and all the known facts, defines the problem that must be solved and then hands the data over to the creative right side of your brain. Without this logical information review process, creativity will drown in misdirection.


Creative ventures step into the unknown, slowly moving in directions no one has gone before. Any journey into the unknown holds a certain level of inherent risk. Most people are scared to accept this risk, which effectively squashes all their creative ideas before they have a chance to develop them.  Creativity can also be hindered by the frustration of initial failure or third-party ridicule. Confidence is the key. If you have confidence in yourself and your ideas, you will be far more willing to accept calculated risks, take creative chances and thwart off all the other stress factors attempting to restrain your creative edge.


Enthusiasm is the lifeblood of creativity. It is vital because creativity only blossoms when you are passionate and enthusiastic about what you are doing. It’s nearly impossible to pioneer creative solutions for something you have absolutely no interest in. However, when your mind is stimulated by a fundamental curiosity and interest in the subject matter, your creativity will run rampant and your motivation will skyrocket.

Conclusion: When the mind is aware of the circumstances, confident in its abilities and enthusiastic about the material, creative ideas may flourish into ground-breaking, sensible solutions.

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  • Ahmed Al-Aloula
    May 19th, 2008 at 10:25 pm

    V-E-R-Y interesting article

    I found it very useful :)

    Thanks a lot..

  • Ahmed, thanks for the kind remarks. ;-)

  • Wow. I am really impressed with your blog and all the articles… Love this site a lot! Bookmarked and stumbled! Keep up the great work…


  • @Gayathri: Your words are flattering. Thanks. ;-)

  • I totally agree with your thoughts here. I am branching off into a new creative area as I start a new business (liked to my name). It is a risk but I am confident and very enthusiastic about the project. It is like a vicious cycle in that the more you allow yourself to be expressed creatively, the more creative you are and continue to be so the more creative you allow yourself to be. Nice article! :O)

  • Very interesting article and site. I definitely am bookmarking this site and it is helpful to see other sites out there that are about enriching your life and improving yourself.

  • […] is a rising star or someone sinking deeper into frustration and bitterness. Does he or she radiate creativity and forward thinking? Does he or she seem “in the loop?” Does he or she smile a lot? Is […]

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